About Southflyfisher

We write honestly about the angling products we use and share insights from the field on fly fishing destinations – what works, what doesn’t, and where things are headed for those of us chasing trout and saltwater species around the globe.

With decades of marketing experience combined a deep love for fly fishing, our Southflyfisher team is focused on understanding how anglers choose gear, what earns their loyalty, and what really works in the field.

We buy and test a lot of kit – fly rods, reels, waders, packs, apparel, boots, tents, cookers and other tramping gear – and then write about the ones that pass the test.

If we're reviewing something, it’s because we have properly used it enough to be confident in our findings. We're not influencers!

We share our packing lists, (some) location guides, gear reviews, and fishing insights on this website, on social media, and on a popular Substack platform called Exploration Angling that's home for destination fly fishing travel information.

We write about remote destinations worldwide – the special places that remain wild and un-pressured, and on conservation issues when we believe something needs to be said.

In 2026, we're hosting some destination fly fishing with Isolation Outfitters. Join us on these trips.

Publishers of Southflyfisher & Exploration Angling